{"id":6143,"date":"2009-09-27T00:21:47","date_gmt":"2009-09-27T07:21:47","guid":{"rendered":"http:\/\/mattcastille.com\/me\/2009\/09\/the-font-war-ikea-fans-fume-over-switch-to-verdana-time\/"},"modified":"2009-09-27T00:21:47","modified_gmt":"2009-09-27T07:21:47","slug":"the-font-war-ikea-fans-fume-over-switch-to-verdana-time","status":"publish","type":"post","link":"http:\/\/mattcastille.com\/me\/2009\/09\/the-font-war-ikea-fans-fume-over-switch-to-verdana-time\/","title":{"rendered":"The Font War: Ikea Fans Fume over Switch to Verdana – TIME"},"content":{"rendered":"

\"ikea_0827.jpg\"<\/p>\n

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Thumbing through his local Swedish newspaper, G\u00f6teborg resident Mattias Akerberg found himself troubled by a full-page advertisement for Ikea. It wasn’t that the Grevb\u00e4ck bookcases looked any less sturdy, or that the Bibbi Snur duvet covers were any less colorful, or even that the names given to each of the company’s 9,500 products were any less whimsical. No, what bothered Akerberg was the typeface. “I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font,” he recalls. “I could hardly believe it was true.”<\/p>\n

[From The Font War: Ikea Fans Fume over Switch to Verdana – TIME<\/cite><\/a>]\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

It wasn’t that the Grevb\u00e4ck bookcases looked any less sturdy, or that the Bibbi Snur duvet covers were any less colorful, or even that the names given to each of the company’s 9,500 products were any less whimsical. … “I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font,” he recalls. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":["post-6143","post","type-post","status-publish","format-standard","hentry","category-art"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4RRl-1B5","_links":{"self":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/posts\/6143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/comments?post=6143"}],"version-history":[{"count":0,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/posts\/6143\/revisions"}],"wp:attachment":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/media?parent=6143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/categories?post=6143"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/tags?post=6143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}