{"id":6525,"date":"2010-02-07T23:18:01","date_gmt":"2010-02-08T07:18:01","guid":{"rendered":"http:\/\/mattcastille.com\/me\/2010\/02\/the-fake-freeway-sign-that-became-a-real-public-service-design-is-a-verb-good\/"},"modified":"2010-02-07T23:18:01","modified_gmt":"2010-02-08T07:18:01","slug":"the-fake-freeway-sign-that-became-a-real-public-service-design-is-a-verb-good","status":"publish","type":"post","link":"http:\/\/mattcastille.com\/me\/2010\/02\/the-fake-freeway-sign-that-became-a-real-public-service-design-is-a-verb-good\/","title":{"rendered":"The Fake Freeway Sign that Became a Real Public Service &#8211; Design is a Verb &#8211; GOOD"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mattcastille.com\/me\/wp-content\/upload\/2010\/02\/Jim_Payne.jpg\" width=\"480\" height=\"211\" alt=\"Jim_Payne.jpg\" \/><\/p>\n<blockquote cite=\"http:\/\/www.good.is\/post\/the-fake-freeway-sign-that-became-a-real-public-service\/\">\n<p>The freeway sign arrived in Los Angeles five days after I did. It appeared out of nowhere, a valiant attempt by one of its citizens to help drivers make sense of their city, just as I appeared in a silver Subaru, valiantly attempting to make sense of what were apparently not called &#8220;highways&#8221; but &#8220;freeways.&#8221; Not that you should ever refer to them that way, I was constantly reminded. &#8220;Just say the number,&#8221; a friend sighed\u2014the route number, which I kept forgetting should always be prefaced with a &#8220;the,&#8221; a colloquialism my plain-speaking Midwestern brain couldn&#8217;t register. Nor could I comprehend being strapped into a car for hours a day, the sheer inhumanity of a Sigalert, a sweeping six-lane interchange as vast and impossible to navigate as the Pacific Ocean.<\/p>\n<p>[From <a href=\"http:\/\/www.good.is\/post\/the-fake-freeway-sign-that-became-a-real-public-service\/\" ><cite>The Fake Freeway Sign that Became a Real Public Service &#8211; Design is a Verb &#8211; GOOD<\/cite><\/a>]\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The freeway sign arrived in Los Angeles five days after I did. It appeared out of nowhere, a valiant attempt by one of its citizens to help drivers make sense of their city, just as I appeared in a silver Subaru, valiantly attempting to make sense of what were apparently not called &#8220;highways&#8221; but &#8220;freeways.&#8221; &hellip; <a href=\"http:\/\/mattcastille.com\/me\/2010\/02\/the-fake-freeway-sign-that-became-a-real-public-service-design-is-a-verb-good\/\"  class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Fake Freeway Sign that Became a Real Public Service &#8211; Design is a Verb &#8211; GOOD<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-6525","post","type-post","status-publish","format-standard","hentry","category-other"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4RRl-1Hf","_links":{"self":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/posts\/6525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/comments?post=6525"}],"version-history":[{"count":0,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/posts\/6525\/revisions"}],"wp:attachment":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/media?parent=6525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/categories?post=6525"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/tags?post=6525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}