{"id":681,"date":"2007-08-08T16:13:12","date_gmt":"2007-08-08T21:13:12","guid":{"rendered":"http:\/\/mattcastille.com\/me\/?p=681"},"modified":"2007-08-08T16:13:22","modified_gmt":"2007-08-08T21:13:22","slug":"piss-screencom-%e2%80%94-an-interactive-urinary-experience-%e2%80%93-not-to-be-mistaken-with-the-wii","status":"publish","type":"post","link":"http:\/\/mattcastille.com\/me\/2007\/08\/piss-screencom-%e2%80%94-an-interactive-urinary-experience-%e2%80%93-not-to-be-mistaken-with-the-wii\/","title":{"rendered":"PISS-SCREEN.COM \u00e2\u20ac\u201d \/\/ An interactive urinary experience \u00e2\u20ac\u201c not to be mistaken with the Wii"},"content":{"rendered":"<p><a href=\"http:\/\/mattcastille.com\/me\/wp-content\/uploads\/2007\/08\/pic-002.jpg\" rel=\"shadowbox[sbpost-681];player=img;\"  onclick=\"window.open('http:\/\/mattcastille.com\/me\/wp-content\/uploads\/2007\/08\/pic-002.jpg','popup','width=480,height=480,scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/mattcastille.com\/me\/wp-content\/uploads\/2007\/08\/pic-002-tm.jpg\" height=\"100\" width=\"100\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"Pic 002\" \/><\/a><br \/>\n<a href=\"http:\/\/www.piss-screen.de\/\" >PISS-SCREEN.COM \u00e2\u20ac\u201d \/\/ An interactive urinary experience \u00e2\u20ac\u201c not to be mistaken with the Wii<\/a>:<br \/>\nThe Brief<\/p>\n<p>Encourage people to take a taxi home with Frankfurt Taxi Services after having a few drinks, rather than get behind the wheel of their own car.<\/p>\n<p>The Challenge<\/p>\n<p>How to capture the inebriated attention of any potential drunk drivers? Well, where do most people go when they\u00e2\u20ac\u2122re drunk? (Apart from the bar, that is. Or maybe for a kebab.) They go to the toilet. As such, we thought this would be the perfect medium to reach our target audience in a fresh and impactful way.<\/p>\n<p>Our Solution<\/p>\n<p>The Piss-Screen &#8211; a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and caf\u00c3\u00a9s. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself \u00e2\u20ac\u201c if they wanted th<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PISS-SCREEN.COM \u00e2\u20ac\u201d \/\/ An interactive urinary experience \u00e2\u20ac\u201c not to be mistaken with the Wii: The Brief Encourage people to take a taxi home with Frankfurt Taxi Services after having a few drinks, rather than get behind the wheel of their own car. The Challenge How to capture the inebriated attention of any potential drunk &hellip; <a href=\"http:\/\/mattcastille.com\/me\/2007\/08\/piss-screencom-%e2%80%94-an-interactive-urinary-experience-%e2%80%93-not-to-be-mistaken-with-the-wii\/\"  class=\"more-link\">Continue reading <span class=\"screen-reader-text\">PISS-SCREEN.COM \u00e2\u20ac\u201d \/\/ An interactive urinary experience \u00e2\u20ac\u201c not to be mistaken with the Wii<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-681","post","type-post","status-publish","format-standard","hentry","category-technology"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4RRl-aZ","_links":{"self":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/posts\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/comments?post=681"}],"version-history":[{"count":0,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/posts\/681\/revisions"}],"wp:attachment":[{"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/media?parent=681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/categories?post=681"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mattcastille.com\/me\/wp-json\/wp\/v2\/tags?post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}