PISS-SCREEN.COM — // An interactive urinary experience – not to be mistaken with the Wii:
The Brief
Encourage people to take a taxi home with Frankfurt Taxi Services after having a few drinks, rather than get behind the wheel of their own car.
The Challenge
How to capture the inebriated attention of any potential drunk drivers? Well, where do most people go when they’re drunk? (Apart from the bar, that is. Or maybe for a kebab.) They go to the toilet. As such, we thought this would be the perfect medium to reach our target audience in a fresh and impactful way.
Our Solution
The Piss-Screen – a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted th