New Mac ads: landing with a serious thud « Observatory:
SHIT SHIT SHIT! You know Jobs is rolling in his grave!!!!!!!!!
I did think that concept of Mayday was funny. But the smiles were mighty hard to come by after that. If you’re going to go the sitcom route — and that’s a very big “if” — you’ll need some writers who are up to the task. The script for Basically just makes me squirm. It’s like going to open mike night at the local comedy club.
“I know it’s hard to say after viewing the new batch of Mac ads that debuted on the Olympics. I’m still in a bit of shock myself.
Sure, Apple has had a low point or two in its advertising past — but its low points are usually higher than most advertisers’ high points.
This is different. These ads are causing a widespread gagging response, and deservedly so. I honestly can’t remember a single Apple campaign that’s been received so poorly.”
FROM THE COMMENTS:
This is what happens when Phil Schiller & Tim Cook are put in charge of advertising at Apple.
I have been calling for Phil Schiller to leave Apple for several years now, and this is even more proof of how important that is. Not to mention how terrible Phil’s previous 2 ad campaigns have been since Steve died (the horrible celebrity Siri spots & the horrible Retina MacBook Pro ad). The fact that Tim Cook looks the other way while these ads are approved is absolutely disgusting as well.Phil Schiller is NO Steve Jobs, he has NEVER been Steve Jobs, and the only thing that he ever did well was let Steve Jobs keep his terrible instincts in check. Steve Jobs would have NEVER approved this ad campaign. NEVER. NEVER. NEVER.
Apple ads are supposed to appeal to people emotionally, are supposed to be simple, are supposed to be iconic, are supposed to be witty, are supposed to be award-winning.
Instead, these ads are absolutely horrible and they only say one thing: “Mac products are so incredibly difficult to use that you need a Mac Genius to help you use them.”
I think it’s way past overdue for Phil Schiller to either resign from Apple, or read Ken Segall’s amazing book, “Insanely Simple”.
It’s just so obvious that Phil Schiller doesn’t know what is going on with advertising.
Even worse is that Tim Cook is so asleep at the wheel that he allows Phil’s crap to make it to the air.
Both Phil & Tim are a disgrace to Apple. The unraveling of Apple & the downward fall of Apple has already begun. I hate just about everything that Phil & Tim have done in the last 6 months… the ad campaigns are just one part of their miserable failures.
