What Lies Behind Murdoch’s Move to Block Google? | The Atlantic WireBy
News Corp. mogul Rupert Murdoch has proven his massive appetite for risk, snapping up dead-tree newspapers during a digital boom. Now he’s vowing to take another risk, erecting pay walls around his content and shutting out Google (as well as Bing and Ask.com). Just what is Murdoch after? He shared his plans in a TV interview with Sky News Australia, which he owns. He suggests that content from News Corp. newspapers–which include the Wall Street Journal and New York Post–will no longer appear on Google or other search engine results. This builds on his overall strategy of making users pay to read online.