Apple Mac owns 90% market share for ‘premium’ PCs costing over $1,000 with $499 iPad coming soon
Monday, February 01, 2010 – 05:14 PM EST
“Windows 7 did little to slow the Mac’s sales trajectory during fourth quarter, according to NPD. Year over year, Apple doubled US retail unit share — from 5 percent to 10 percent — for PCs selling between $500 and $1,000. More startling, Apple increased its unit share from 79 percent to 90 percent in the market for ‘premium’ PCs, meaning those selling for more than $1,000,” Joe Wilcox reports for Betanews. “In July, I reported that Apple’s revenue share for PCs selling for more than $1,000 was 91 percent, because of higher average selling prices; nearly all Macs sold for more than $1,000. Now Apple benefits from 90-percent unit share, too.”