Apple Comes to AT&T’s RescueBy
In a series of new ads airing tonight, Apple Inc. [AAPL 205.88 5.96 (+2.98%) ] tries to come to carrier partner AT&T’s [T 26.78 0.76 (+2.92%) ] rescue.
But is it too little too late?
For weeks, Verizon [VZ 31.33 0.90 (+2.96%) ] and Sprint [S 3.90 0.14 (+3.72%) ] have been having their way with AT&T and Apple’s iPhone. One of the year’s best commercials has to be the Verizon ad featuring the iPhone as the newest resident of The Land of Misfit Toys. The issue, and it certainly resonates, is that while AT&T might have a very nice 3G network, its coverage is rather limited when it compares to that offered by Verizon. The two even got into a legal spat because of Verizon’s very clever “There’s a ‘Map’ for That” campaign, com